ABOUT THE AUTHOR
Lester Boey works in Definite Web Designs Australia, providing SEO consultancy to Australian and US businesses.
( http://www.definiteweb.com)
The Importance of Search Engine StrategiesThe Importance of Search Engine Strategies By Jason Olson - Ultimate Web Designing 07/09/02 Some people call it search engine optimization (SEO), some call it search engine marketing (SEM), some call it search engine strategies (SES). Regardless what you call it, it is one of the most cost-effective and targeted means of marketing. According to a report from Jupiter Media Metrix in September 2001, consumers find products online by: *28%
typing a product name into a search engine. *23%
going straight to the URL. *9%
typing a brand name into a search engine. *5%
typing a company name into a se ..
Lester BoeyCreating Search Engine Friendly Web Sites
Do searchers have a loyalty to one search engine? It turns out that searchers are more than willing to use multiple search engines according to Nielsen/NetRatings. In January 2005 Google reported 71 million unique searchers, 58 percent of which had used another search engine. Yahoo s percentage was higher 71 percent. So how does this affect your search engine optimization efforts? It shows that you cannot afford to only concentrate on the rankings you are receiving in one search engine. Currently the market is dominated by Google, Yahoo and MSN with several other engines sharing a small percentage of traffic. And all these search engines ha .. | 
