A few main advantages of search engine marketing over other marketing methods are: 1. The cost by comparison is quite low to perform search engine marketing over other forms of marketing. 2. Internet users are often much more qualified by the time they find your site as they have been searching for your specific service or product. 3. Your advertising is running seven days a week, twenty four hours a day. To attain this kind of exposure through any other form of marketing would blow any businesses marketing budget out the window.
The fact that SEO is a much cheaper form of advertising (and an extremely effective one) has not gone unnoticed for many savvy businesses. Realisation that cost of acquisition is markedly cheaper means that many companies are directing increased resources from their marketing budgets towards search engine marketing campaigns.
In the search engine marketing game, Google is clearly the leader. Estimates vary as to how much of the market Google actually has, but most estimates are around 75%. This being the case; while it is important to focus on Google, Yahoo and MSN when optimising your site, the majority of focus should be spent on Google.
If you don't have a proper SEM strategy in place, or part of your marketing budget set aside for search engine marketing, I suggest that you seriously rethink your marketing strategy and look at the benefits that your company or business can achieve through having a strong presence in the search engines. You can be fairly certain that your competitors are either utilising search engine marketing, or seriously considering it.
Do you really want them having a competitive advantage over you with your business being left behind?
SEO Guidelines -Search Engine MarketingSEO guidelines also known as Search Engine Optimization set the
rules used by major search engines like GOOGLE, Yahoo, and MSN,
etc. to judge whether or not to include a website in their
search engine results. Believe it or not , having your website
included in Google results is not part of the Bill of Rights
under the constitution. There are Search Engine Marketing
guidelines that govern which websites are included and those
excluded from their results.
SEO Guidelines - Thou Shall...
Write your pages for people, not for search engines. It seems
obvious, doesn t it? We have all ..
About The Author
Andrew Seidel - SEO Specialist and Search Engine Marketing Consultant for Quantum Web Solutions in Sydney, Australia.
Creating Search Engine Friendly Web SitesWith tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it. Millions of people use search engines to find products and services online and many global companies grew from merely having a web site and search engine expert. To be precise, there are about 20 web pages added to the web every second. 85% of internet users use sea ..
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Andrew SeidelThe Importance of Search Engine Marketing | 
