What is Search Engine Marketing?
Search engine optimization consists of a variety of techniques to increase the rankings of a website in search engines. Search engines base rankings on a number of factors that determine relevance of a site and where they will go in their search results. The search engines use spider programs which search out websites and, using algorithms designed by the search engines, gather all sorts of information from the website. Some considerations in the algorithms consist of things like age of site, how often the site is updated, content, links, and many other things. Search engine giant Google uses PageRank to measure sites, with 10 being the highest ranking which is given to very few sites. If your site has a 4 or 5, thatÂ's pretty good....
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