Planning a Search Engine Strategies Campaign
By Jason Olson - Ultimate Web Designing 07/15/02
In order to plan a new search engine strategies campaign, one must determine the goal of the web site. Is the goal to increase sales? Let people know you exist? Promote a product? Gather visitor information? Obtain feedback?
Regardless of the goal, the site and the search engine strategies campaign must be designed to attract a specific audience. Do you want to attract middle-aged, high-income people? Do you
want to attract high school students that are not sure if they will attend college? Be specific in determining your market.
Once the audience has been determined, research must be conducted to determ...
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