Search Engine MetricsÂ… Organic Search vs. Paid Placement
Website marketers cited Search engine positioning was the top method to drive traffic to their sites (66%), followed by email marketing (54%). Source: Direct Marketing Association. Accordingly, the most cost effective way to market your web site online is to obtain several top 10-search engine rankings in the major search engines for your keywords.
According to a recent Jupiter Research Survey, searching on the search engines is one of the main uses of the Internet among 79% of users. Source: September 2002 Jupiter Research Survey. So that being the case, whatever your promoting youÂ'll want to make sure it can be found on the first page of the search engines results page.
The reas...
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